Wacoal Introduces the Future of Comfort; iBra™ - the First Stitchless, Seamless & Tagless : 32dd Bra

Saturday, April 25, 2009

NEW YORK -- Starting today, American women will be able to spend their days in the most innovative and comfortable bra ever - the new iBra(TM) by Wacoal America, Inc., the first completely stitchless, seamless and tagless contour bra available in the U.S. Sleek, sexy and sophisticated, the iBra is designed with the most technologically-advanced fabrics and manufacturing techniques so nothing ever gets in the way of comfort.

The innovative design of the iBra approaches comfort from the inside out, focusing on every point-of-contact that a bra makes with the body. By eliminating stitches and seams, the iBra leaves nothing but a smooth fabric surface against the body. The underwire is comfortably hidden and sealed between fabric layers, so there is never any exposed wire or stitching against the body. The extremely lightweight, soft fabric of Tactel(R) nylon and Lycra(R) spandex provides comfortable support in all sizes, which range from 32B through 38C.

"The iBra is truly a giant step into the future of comfort, and is a result of what happens when technology finally understands a woman," said Liz Smith, director of retail services for Wacoal. "This bra completely blends into the body in both how it looks and feels, giving it the most comfortable second-skin feel of any bra available today."

Designer trends this fall indicate a mood that is distinctly creative and feminine, and the iBra will enhance the season's looks with confidence. The superior all-day comfort and smooth, sleek lines of the iBra will also make it the perfect everyday bra.

The iBra represents Wacoal's most successful bra launch in the company's 20 years in the U.S. It will be available at department stores, including Nordstrom, Neiman Marcus, Saks Fifth Avenue, Marshall Fields, Bloomingdales, Parisian, Lord & Taylor, Von Maur, Macy's and Dillard's. Launching with a color palette designed to blend with most skin tones, the iBra is available in black, naturally nude, suntan and milk chocolate. The suggested retail price for the iBra is $50.00.

Wacoal, the leader in designer intimate apparel, is internationally known for the best-fitting, highest-quality bras in the world. The company spends months developing every bra and panty to produce the most comfortably fitting garment in every size it is offered.

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